Somebody named it in 2017 and the whole world went along with it. Josh Sirlin on how outdoor clothing became city clothing, and how to do it with cloth you actually want to touch.
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An Olympic skater asked for a pant he could actually skate in. Josh Sirlin on the 90s west coast cut, the design that came out of it, and what happens when a skate pant is made from cloth this good.
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Paris 1960, the South of France in the seventies, an album cover in 1980. Josh Sirlin on how women made the white t-shirt the most powerful thing in a wardrobe, and on the WOMAN Ultimate Soft Tee.
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It cost 24 cents in the Sears catalog and it took two films to make it famous. Josh Sirlin on how a plain white tee went from the bottom of a sea bag to the top of the world.
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Women had better pockets than men for two hundred years, and then fashion took them away. Josh Sirlin on tie on pockets, the Old Bailey, and cutting a pocket that works.
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For two hundred years pink meant money and power, and men wore it without thinking twice. Josh Sirlin on how a color changed sides, and on making a rose you cannot get anywhere else.
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Green was the hardest color in the world to make, and then it was the deadliest. Josh Sirlin on arsenic, Victorian dye houses, and what a real green still costs.
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Rise decides where your leg appears to start, and a tailor cannot fix it afterward. Josh Sirlin on the one measurement worth taking before you order anything.
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It started as underwear and became the most worn garment on earth. Josh Sirlin on the plain white t-shirt, and how to tell a great one from a cheap one.
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Never had a cavity. Still broke six teeth. Josh Sirlin on gold crowns, the oldest dental material there is, and choosing the right material for the job.
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Black jeans are harder to make than blue ones, and almost nobody says so. Josh Sirlin on sulfur dye, over-dyeing, and how to keep black denim black.
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A hotel group named for a flower in a man's lapel, and a friendship that started with a customer buying a jacket. Josh Sirlin on the Tollmans and real luxury.
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Running Black Bear Brand taught me more about leadership than anything else in my life. Josh Sirlin on setting the standard and refusing good enough
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Most people think fashion design is sketching pretty clothes. It is not. It is problem solving. Josh Sirlin on how he designs every Black Bear Brand piece.
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Chasing the woman you love is really about becoming a man worth choosing, then showing up like it every day. Josh Sirlin on presence, effort, and dressing like you mean it.
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Launching Black Bear Brand WOMAN is one of the proudest things I have done. Josh Sirlin on women’s style, real craft, and the biggest western moment in decades.
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A clear head is the most underrated advantage a man can have. Josh Sirlin on choosing clarity, discipline, and being fully present for your own life.
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Self reliance is one of the deepest sources of confidence a man can have. Josh Sirlin on the short list of skills that pays off for the rest of your days.
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The best life I know is not about having more. It is about having better, and less of it. Josh Sirlin on fewer, finer things and the rituals that hold a life together.
Categories: Style, Menswear, Culture
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Health is basic maintenance of the one machine you cannot replace. Josh Sirlin on the simple habits that carry you for a lifetime, and the recovery uniform he lives in.
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