Health is basic maintenance of the one machine you cannot replace. Josh Sirlin on the simple habits that carry you for a lifetime, and the recovery uniform he lives in.
Read More
Black Bear Brand is not a new company. It is a resurrection. Josh Sirlin on George G. Black, a forgotten Seattle name, and a decade spent bringing it back
Read More
Put a man on a bike on screen and you do not need dialogue. You already understand him. Josh Sirlin rides a 1948 Panhead, and this one is personal.
Read More
Western wear is the most honest fashion America ever produced. It did not start on a runway, it started on the ranch. Josh Sirlin on cowboy style, past and present.
Read More
Most men get beach style wrong, all loud prints and flimsy fabric gone in a summer. Josh Sirlin on ease with real substance underneath.
Read More
It is not marketing. It is a way of thinking that treats a thing as never quite finished. Josh Sirlin on Okayama, Japanese craft, and why he builds his denim there.
Read More
Everyone says Japan bought America’s old denim looms. Mostly, that is a myth. Josh Sirlin on the Union Special machines, the Toyoda looms, and why the craft really lives in Okayama.
Read More
Dragons and koi born from woodblock prints, applied by hand, one session at a time. Josh Sirlin on irezumi, the tebori craft, and getting tattooed in Tokyo.
Read More
Most sweatshirts are ten ounces and gone in a year. Ours is thirty, made in the USA and cut and sewn in Seattle. Josh Sirlin on why weight matters.
Read More
Born on French farms, stolen by artists, and still the most useful jacket you can own. Josh Sirlin on the chore coat, and the Harris Tweed version he dreamed about for years.
Read More
Black Bear Brand is not a new label with an old look. It is a real Seattle company from the early 1900s, with a real factory and a real slogan, that Josh Sirlin spent a decade bringing back.
Read More
Josh Sirlin rides a 1948 Panhead that has outlived almost everything built since. Here is what a 76-year-old chopper taught him about designing clothes worth keeping.
Read More
One brand, two homes, and a bolt of Scottish wool in between. Josh Sirlin on why Black Bear Brand is designed in Seattle and built in Okayama.
Read More
The best travel clothes work as hard as you do and look better the more you wear them. Josh Sirlin on the wardrobe that earns its place on the road.
Read More
Tokyo may be the best-dressed city on earth. Josh Sirlin on what a decade of design trips taught him about Japanese style, from the Okayama mills to Tokyo backstreets.
Read More
Women built the American jean, then spent sixty years borrowing it before anyone cut one for them. Josh Sirlin on women, denim, and the premium Okayama selvedge behind Black Bear Brand WOMAN.
Read More
The pearl snap wasn't a style choice — it was a safety device. Josh Sirlin on the smartest fastener in menswear, and how to buy a snap shirt worth keeping.
Read More
In a small corner of Japan, a handful of artisans keep vintage shuttle looms alive — machines the rest of the world scrapped. Inside the lost art that makes the finest denim on earth.
Read More
Dragons, koi, and full-body suits born from woodblock prints — and an ocean-crossing love affair. The history of Japanese tattoo, and why America fell for the needle.
Read More
The western shirt looks simple, but every line on it was solved by someone who needed the shirt to work. Josh Sirlin on the anatomy of the greatest shirt America ever made.
Read More