A three quarter sleeve stops at the wrong place on a man's arm. Josh Sirlin on the sleeve length he designed instead, and why an inch decides everything.
Read MoreParis 1960, the South of France in the seventies, an album cover in 1980. Josh Sirlin on how women made the white t-shirt the most powerful thing in a wardrobe, and on the WOMAN Ultimate Soft Tee.
Read MoreIt cost 24 cents in the Sears catalog and it took two films to make it famous. Josh Sirlin on how a plain white tee went from the bottom of a sea bag to the top of the world.
Read MoreThe slub cotton pocket tee — textured, characterful, made in the USA and sewn in Seattle.
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