Cheap clothes are the most expensive clothes you will ever buy. Josh Sirlin on building a wardrobe of fewer, better pieces that age into the best things you own.
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Heat is where most wardrobes fall apart into cheap synthetics. Josh Sirlin on how to stay cool in real clothes — linen, slub, open weaves, and shorts with dignity.
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No garment has traveled further than the blue jean: from the mine shaft to the runway. Josh Sirlin on how work pants conquered fashion, and how to wear them well.
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The pearl snap wasn't a style choice — it was a safety device. Josh Sirlin on the smartest fastener in menswear, and how to buy a snap shirt worth keeping.
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Half the buttons, twice the character. The popover came off the workfloor and the deck — here's why it's the most underrated shirt a man can own.
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Poor man's velvet, cloth of kings, uniform of rebels and professors alike. Josh Sirlin on why corduroy is the most underrated cloth in a man's closet.
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The western shirt looks simple, but every line on it was solved by someone who needed the shirt to work. Josh Sirlin on the anatomy of the greatest shirt America ever made.
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Welsh hillsides, American logging camps, and a Seattle music scene all wove the flannel shirt into an icon. Its history — and what separates a great flannel from a flimsy one.
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From ships' sails to the Klondike gold fields to Seattle's logging camps, waxed cotton is the toughest weatherproof cloth ever made — and it ages like nothing else.
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From the boxy first "blouse" to the V-stitched trucker everyone pictures, the denim jacket is a century of American design. Its evolution — and what makes a great one.
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In a world built to throw clothing away, repairing it is radical. The Japanese turned that act into an art form centuries ago — boro and sashiko — and it's the deepest inspiration behind everything we build.
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Some logos are designed last quarter. Ours was earned on the American frontier more than a hundred years ago. The story of the Black Bear mark — and the Original Logo Tee that carries it.
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Some of the most American clothing in the world is now made in Japan — and made better. The Ametora story, the mills of Okayama, and Black Bear Brand's decade-long love affair with the country that saved American style.
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Corduroy is woven into Black Bear Brand's history — and now it arrives in a women's cut for the first time. Meet the Vintage Rose Boy Friend Cords: 8.4oz washed cord, made in Japan, faded and aged to perfection.
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From the 1880s riveted blouse to the Type III Trucker. The complete story of America's denim jacket, and the one I spent years perfecting.
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Snaps that rip free when a cowboy's snagged, sawtooth pockets, pointed yokes. The story of the western shirt, and how I carry it into horsehide.
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Logos are out; provenance is in. Here's what luxury means for American menswear now, and how I try to build it.
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Skate decks, surf logos, hip-hop, and the hype drop. I came up in this world, so here's how the '90s changed how America gets dressed.
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Fashion is what's sold to you. Style is what's left when the trend dies. Here's how I think about the difference.
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I've spent a decade obsessed with getting denim right. Here's the real story of America's most democratic fabric, and where the craft lives now.
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