The Coats Come Out

Fall arrives, the tweed comes off the hook, and the peacoat returns with a new green. Josh Sirlin on cloth woven by hand in Scotland, coats made in Seattle, and wool woven in Japan.

Style & Heritage, menswear, Japan, Heritage, Craft & Materials, CultureJosh SirlinAugust 26, 2026harris tweed jacket, peacoat, melton wool, fall coats, made in seattle, made in japan, japanese wool, black bear brandComment

Four Sheepskins to a Jacket

A size medium takes four long curl sheepskins and one full day of one craftsman's hands. Josh Sirlin on shearling, on horsehide, and on the Northern Dream.

Craft & Materials, Culture, Fabric Guide, leather, Style & HeritageJosh SirlinAugust 26, 2026shearling jacket, curly lambskin, long curl sheepskin, horsehide jacket, horween leather, winter jacket, made in seattle, northern dream, black bear brandComment

Outdoor Clothing Came Indoors

Somebody named it in 2017 and the whole world went along with it. Josh Sirlin on how outdoor clothing became city clothing, and how to do it with cloth you actually want to touch.

Culture, Craft & Materials, Jackets, Style, Style & HeritageJosh SirlinAugust 25, 2026outdoor fashion, gorpcore, outdoor style, technical clothing everyday, layering guide, corduroy, heavyweight terry, black bear brandComment

How to Store Clothes Through the Off Season

Moths do not eat clean wool. They cannot. Josh Sirlin on what actually eats your sweaters, what cedar does and does not do, and how to put a wardrobe away properly.

Craft & Materials, Culture, Fabric, Fabric Guide, materials, Style & HeritageJosh SirlinAugust 23, 2026clothes moths, storing wool, cedar closet, seasonal clothing storage, garment care, protecting sweaters, black bear bran, black bear brandComment

The INFORMAL Pant

An Olympic skater asked for a pant he could actually skate in. Josh Sirlin on the 90s west coast cut, the design that came out of it, and what happens when a skate pant is made from cloth this good.

Craft & Materials, Culture, Heritage, Style, Style & HeritageJosh SirlinAugust 21, 2026skate pants, informal pant, jagger eaton, skate style, 90s west coast pants, organic cotton pant, made in japan, black bear brandComment

The 7/8 Sleeve

A three quarter sleeve stops at the wrong place on a man's arm. Josh Sirlin on the sleeve length he designed instead, and why an inch decides everything.

Craft, Culture, shirts, Style & Heritage, t-shirt, TeesJosh SirlinAugust 20, 20267/8 sleeve, three quarter sleeve, sleeve length guide, mens proportion, pocket shirt, slub cotton, mens style, black bear brandComment

The Pocket Came Later

The chest pocket was not part of the original t-shirt, and the reason it arrived is better than you would guess. Josh Sirlin on the pocket tee, and on the one we make.

Style & Heritage, shirts, menswear, HeritageJosh SirlinAugust 18, 2026pocket tee, pocket t shirt history, why do t shirts have pockets, chest pocket, slub cotton tee, garment dyed tee, made in seattle, black bear brandComment

The White Tee Is the Whole Outfit

Paris 1960, the South of France in the seventies, an album cover in 1980. Josh Sirlin on how women made the white t-shirt the most powerful thing in a wardrobe, and on the WOMAN Ultimate Soft Tee.

Culture, Women's, Tees, Style, Style & HeritageJosh SirlinAugust 18, 2026womens white t shirt, best white tee for women, white t shirt style, jean seberg white tee, jane birkin style, effortless style, luxury basics, black bear brand womanComment

How the White T-Shirt Became the Uniform

It cost 24 cents in the Sears catalog and it took two films to make it famous. Josh Sirlin on how a plain white tee went from the bottom of a sea bag to the top of the world.

Craft, Tees, Style & Heritage, Style, HeritageJosh SirlinAugust 17, 2026white t shirt history, plain white tee, t shirt history, marlon brando t shirt, james dean white tee, us navy undershirt 1913, made in usa t shirt, black bear brand, t-shirtComment

The Morning the Jacket Comes Off the Hook

There is one morning every August when the air turns. Josh Sirlin on the jean jacket coming off the hook, the white tee under it, and the tweed waiting after October.

Why Some Things Look Better Used

A sixteenth century Japanese idea about age, and why the day you buy something is not the best it will ever look. Josh Sirlin on wabi-sabi, patina, and designing for the fifth year.

Craft & Materials, Culture, Denim, Heritage, Jackets, materials, leather, Motorcycles, Style & HeritageJosh SirlinAugust 12, 2026wabi sabi, patina, sen no rikyu, japanese aesthetics, aging clothing, indigo fade, leather patina, black bear brandComment

Why Women's Clothes Lost Their Pockets

Women had better pockets than men for two hundred years, and then fashion took them away. Josh Sirlin on tie on pockets, the Old Bailey, and cutting a pocket that works.

Culture, Style, Style & Heritage, Women'sJosh SirlinAugust 12, 2026history of pockets, womens pockets, tie on pockets, why dont womens clothes have pockets, fashion history, womens denim, black bear brand womanComment

The Small Parts

Buttons crossed the Atlantic as ship ballast. Josh Sirlin on corozo, shell, brass and zippers, and why hardware is where most clothing quietly fails.

Craft & Materials, Culture, Heritage, materials, Style & HeritageJosh SirlinAugust 11, 2026corozo buttons, tagua nut, vegetable ivory, mother of pearl buttons, shell buttons, brass hardware, talon zipper, ykk, black bear brandComment

The Plain White T-Shirt: The Hardest Thing to Get Right

It started as underwear and became the most worn garment on earth. Josh Sirlin on the plain white t-shirt, and how to tell a great one from a cheap one.

Craft & Materials, Culture, fabric guide, Heritage, materials, Style, Style & HeritageJosh SirlinAugust 6, 2026white t-shirt, best white t shirt, t-shirt history, heavyweight tee, slub cotton tee, made in japan t shirt, mens style basicsComment

Chasing the Dream Is the Whole Game

The prize was never the finish. Josh Sirlin on purpose, the long chase behind Black Bear Brand, and why the pursuit is the thing that keeps you alive.

Culture, Style & Heritage, CraftJosh SirlinAugust 4, 2026chasing the dream, purpose in life, entrepreneurship, creative life, josh sirlin, black bear brand story, motivationComment

The Down Vest: Warmth Without Weight

Down is the best insulation on earth and the least understood. Josh Sirlin on fill power, cluster size, and the vest built for a Pacific Northwest winter.

Craft & Materials, Fabric, fabric guide, materials, leather, menswear, Style & HeritageJosh SirlinAugust 4, 2026goose down vest, fill power explained, down insulation, best down vest, made in japan outerwear, indigo steer hide, mens winter styleComment

Indigo: The Oldest Blue, and Why It Fades Like Nothing Else

Indigo is the only dye that leaves on purpose. Josh Sirlin on Japanese indigo, rope dyeing, and the reason blue jeans tell you where you have been.

Black Bear Brand WOMAN, Craft, Craft & Materials, denim, Denim, Fabric, fabric guide, Japan, Style & HeritageJosh SirlinJuly 30, 2026indigo dye, aizome, japan blue, rope dyed denim, okayama denim, why denim fades, selvedge denimComment

Leadership, Leading by Craft and Standard

Running Black Bear Brand taught me more about leadership than anything else in my life. Josh Sirlin on setting the standard and refusing good enough

Culture, Heritage, Style, Style & HeritageJosh SirlinJuly 29, 2026leadership, standards, ownership, craftsmanship, founder, black bear brand Author: Josh SirlinComment

Beach Style Done Right, From the Pacific Northwest to the Coast

Most men get beach style wrong, all loud prints and flimsy fabric gone in a summer. Josh Sirlin on ease with real substance underneath.

corduroy, Fabric, Heritage, Style, Style & HeritageJosh SirlinJuly 23, 2026beach style, mens summer style, corduroy shorts, coastal style, sun faded, black bear brandComment

Travel, Culture, and the Making of a Creative Life

Every good idea I have ever had came from somewhere else. Josh Sirlin on how travel and other people’s cultures shape creative work, from Okayama to the Outer Hebrides.

travel, Craft & Materials, Culture, Style, Style & HeritageJosh SirlinJuly 20, 2026travel and creativity, cultural influence design, creative inspiration travel, design philosophy, josh sirlin, black bear brand story, travelComment