Loose, lived-in, and quietly powerful — the boyfriend jean turned ease into elegance. Why relaxed denim keeps returning to the runway, and how to wear it with confidence.
Read MoreSome of the most American clothing in the world is now made in Japan — and made better. The Ametora story, the mills of Okayama, and Black Bear Brand's decade-long love affair with the country that saved American style.
Read MoreFrom the boxy first "blouse" to the V-stitched trucker everyone pictures, the denim jacket is a century of American design. Its evolution — and what makes a great one.
Read MoreThe cowboy made denim mythic. How the rodeo-ready jean was engineered for life in the saddle — the high rise, the stacked boot break, and the working details behind the look.
Read MoreLeather, chrome, and blue denim — the uniform of the ride. How jeans became inseparable from motorcycle culture, and why heavyweight selvedge is the rider's cloth.
Read MoreOkayama's Kojima is the denim capital of the world — and where we make ours. Here's why Japanese selvedge denim is the best on earth.
Read MoreThe Black Bear Brand t-shirt — made in the USA, sewn in Seattle, built to live in.
Read MoreThe new ONE Jean Jacket — selvedge denim, 100% made in Japan, the one denim jacket you'll keep forever.
Read MoreOur selvedge denim is designed in the USA and made in Okayama, Japan — built to fade into your own story.
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