The pocket bags in our WOMAN jeans are rose red and nobody will ever see them. Josh Sirlin on hidden details, the Edo merchants banned from looking rich, and why the best part of a garment is the part you keep to yourself.
Read MoreWestern wear is the most honest fashion America ever produced. It did not start on a runway, it started on the ranch. Josh Sirlin on cowboy style, past and present.
Read MoreBlue jeans did not become the most iconic garment on earth by accident. They earned it on the big screen. Josh Sirlin on denim, film, and the fade that turns your life into the movie.
Read MoreIt is not marketing. It is a way of thinking that treats a thing as never quite finished. Josh Sirlin on Okayama, Japanese craft, and why he builds his denim there.
Read MoreMasculine style is not a costume or a checklist of brands. It is character made visible. Josh Sirlin on quiet confidence, and the one jacket he points every man to.
Categories: Style, Menswear, Style & Heritage
Read MoreThe country that saved great denim has a way with it that women everywhere are borrowing. Josh Sirlin on women, denim, and Black Bear Brand WOMAN made in Okayama.
Read MoreA boyfriend jean is the easiest jean to look great in, and the easiest to look sloppy in. Josh Sirlin decodes the relaxed denim family and how to wear it right.
Read MoreEveryone says Japan bought America’s old denim looms. Mostly, that is a myth. Josh Sirlin on the Union Special machines, the Toyoda looms, and why the craft really lives in Okayama.
Read MoreThe self-edge is a mark of how denim was woven. Sanforized means it fits true and stays there. Josh Sirlin on selvedge, the beauty of fit, and the story a great pair of jeans tells over the years.
Read MoreWomen built the American jean, then spent sixty years borrowing it before anyone cut one for them. Josh Sirlin on women, denim, and the premium Okayama selvedge behind Black Bear Brand WOMAN.
Read MoreNo garment has traveled further than the blue jean: from the mine shaft to the runway. Josh Sirlin on how work pants conquered fashion, and how to wear them well.
Read MoreAn extra layer of cloth across the thighs and knees. It's the least glamorous detail in workwear and one of the smartest — here's why.
Read MoreLoose, lived-in, and quietly powerful — the boyfriend jean turned ease into elegance. Why relaxed denim keeps returning to the runway, and how to wear it with confidence.
Read MoreSome of the most American clothing in the world is now made in Japan — and made better. The Ametora story, the mills of Okayama, and Black Bear Brand's decade-long love affair with the country that saved American style.
Read MoreFrom the boxy first "blouse" to the V-stitched trucker everyone pictures, the denim jacket is a century of American design. Its evolution — and what makes a great one.
Read MoreThe cowboy made denim mythic. How the rodeo-ready jean was engineered for life in the saddle — the high rise, the stacked boot break, and the working details behind the look.
Read MoreLeather, chrome, and blue denim — the uniform of the ride. How jeans became inseparable from motorcycle culture, and why heavyweight selvedge is the rider's cloth.
Read MoreOkayama's Kojima is the denim capital of the world — and where we make ours. Here's why Japanese selvedge denim is the best on earth.
Read MoreThe Black Bear Brand t-shirt — made in the USA, sewn in Seattle, built to live in.
Read MoreThe new ONE Jean Jacket — selvedge denim, 100% made in Japan, the one denim jacket you'll keep forever.
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