Gifts for Denim Lovers and Lovers of Craftsmanship

For the man who reads the selvedge before the price tag. Josh Sirlin on Black Bear Brand gifts for denim lovers: shuttle loom selvedge from Okayama, botanical indigo, jackets distressed one at a time.

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Black Bear Brand Jeans Begin and End in Okayama

The cloth is woven in Okayama, and the jeans are cut, sewn and finished there too. Josh Sirlin on the prefecture that makes the best denim in the world.

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Twice a Year in Okayama

Denim is decided in the room, with the cloth in your hands. Josh Sirlin on his twice yearly denim meetings in Okayama: the rope dye house, the shuttle looms, and the sewing room.

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The Jeans

Shuttle looms in Okayama, a family sewing room five generations deep, and an inseam that is long on purpose. Josh Sirlin on the Black Bear Brand jeans.

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Denim in Summer: What Heat, Salt, and the Road Do to Indigo

Most people put their jeans away in June. I do the opposite. The white core inside a rope dyed yarn, the old looms in Okayama, and what a hot road actually does to a pair of jeans.

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Indigo: The Oldest Blue, and Why It Fades Like Nothing Else

Indigo is the only dye that leaves on purpose. Josh Sirlin on Japanese indigo, rope dyeing, and the reason blue jeans tell you where you have been.

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Why Japanese Made Goods Are the Best in the World

It is not marketing. It is a way of thinking that treats a thing as never quite finished. Josh Sirlin on Okayama, Japanese craft, and why he builds his denim there.

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The Old American Machines in Japan: The Myth, the Truth, and Why the Craft Lives There

Everyone says Japan bought America’s old denim looms. Mostly, that is a myth. Josh Sirlin on the Union Special machines, the Toyoda looms, and why the craft really lives in Okayama.

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Women, Jeans, and Premium Japanese Denim

Women built the American jean, then spent sixty years borrowing it before anyone cut one for them. Josh Sirlin on women, denim, and the premium Okayama selvedge behind Black Bear Brand WOMAN.

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The Rare Looms of Okayama: The Lost Art Behind the World's Best Denim

In a small corner of Japan, a handful of artisans keep vintage shuttle looms alive — machines the rest of the world scrapped. Inside the lost art that makes the finest denim on earth.

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Japan and Fashion: How a Nation Fell for Americana and Made It Better

Some of the most American clothing in the world is now made in Japan — and made better. The Ametora story, the mills of Okayama, and Black Bear Brand's decade-long love affair with the country that saved American style.

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Japan and Fashion: How a Nation Fell for Americana — and Made It Better

Some of the most American clothing in the world is now made in Japan — and made better. The Ametora story, the mills of Okayama, and Black Bear Brand's decade-long love affair with the country that saved American style.

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Women, Jeans, and the Case for Premium Japanese Denim

The finest denim on earth is Japanese, and women who care how a garment is built no longer settle for fast-fashion stretch. Here's what makes Okayama selvedge worth it — and how to choose your first serious pair.

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