Beach Style Done Right, From the Pacific Northwest to the Coast

Beach Style Done Right, From the Pacific Northwest to the Coast

I grew up on the water in the Northwest and spend real time on the California coast, so this one is close to my heart.

Done right, beach style is the most relaxed, most confident way a man can dress, ease with real substance underneath. The whole idea is effortlessness that is not actually effortless. The salt, the sun, and the sand all age good clothing beautifully, the same way indigo fades on your hands, so the trick is to start with pieces worth aging.

Start with the shorts

That is the thinking behind our Pacific Coast washed corduroy shorts. Corduroy at the beach sounds unexpected until you feel ours, soft, sun washed, and broken in from the first wear. Corduroy is a signature part of Black Bear Brand, crafted in Japan and treated with the same care as our denim. A washed cord short with a good tee and bare feet is the whole summer in one outfit.

Build it out simply

A breathable stripe shirt like our Cabana shirt, worn open over a tee, is coastal without trying. For your feet, our Ultimate Sandal is the honest answer, made to get wet and sandy and only look better for it. When the sun drops and the wind comes off the water, a light henley or a washed pop over is all the layer you need.

Built to come back

These are not throwaway summer pieces. They come back every year, softer and more yours each time, until the shorts you wore on one trip carry the memory of ten. Beach style is really a state of mind, unhurried and comfortable in your own skin. It is A Way Of Life more than a season.

A Way Of Life.

Shop the Story

Black Bear Brand Pacific Coast Washed Corduroy Shorts  ·  https://blackbearbrand.com/black-bear-brand-factory-store/the-black-bear-brand-corduroy-shorts-in-old-money-green

Black Bear Brand Cabana Embroidered Stripe Shirt  ·  https://blackbearbrand.com/black-bear-brand-factory-store/cabana-embroidered-s-shirt

Black Bear Brand Ultimate Sandal  ·  https://blackbearbrand.com/black-bear-brand-factory-store/black-bear-brand-ultimate-sandal-hunter

Related Reading

Summer Style Without Giving Up Your Standards  ·  https://blackbearbrand.com/blog-1/summer-styleandguide

Travel, Exploration, and Style  ·  https://blackbearbrand.com/blog-1/travel-exploration-style

How to Build a Wardrobe That Lasts a Lifetime  ·  https://blackbearbrand.com/blog-1/wardrobe-that-lasts