The INFORMAL Pant
The INFORMAL Pant
An Olympic skater asked for a pant he could actually skate in.
Skateboarding has produced more clothing than almost any other sport on earth, and it did it without ever asking permission. This is our entry into that, and it started with one person asking for something specific.
The Skater
Jagger Eaton is a friend of the brand and one of the best street skaters in the world.
He took bronze at the Tokyo Games in 2021, which made him the first American to medal in Olympic skateboarding, and he did it on a badly injured ankle. In Paris in 2024 he took silver, finishing one tenth of a point off gold. That made him the third skateboarder in history to hold two Olympic medals.
He is also the first skater to win world titles in both street and park.
What He Asked For
He wanted a pant he could skate in that looked the way he wanted it to look. That is a harder brief than it sounds, because skating punishes clothing in ways nothing else does.
A skate pant has to allow a full squat and a full extension without pulling anywhere. It has to survive concrete at speed. Nothing on it can be sharp or hard where a body lands. And it has to look right standing still, because most of a skater's life is spent standing around a spot waiting for a trick to come together.
The 90s West Coast Cut
The reference is the pant Josh grew up skating in. That silhouette came out of the west coast in the 1990s. Roomy through the thigh, straight down the leg, sitting where it wanted to sit rather than where a tailor would have put it.
It was a uniform without anybody organizing it. That is usually how the strongest ones happen. Skaters found what worked, everybody copied it, and it went from a scene to a look to a category that half the world now sells.
This is a collision of new and old, from two men out of different eras of the same thing.
The Design
Side hip ghosted pocket with BLACK BEAR BRAND embroidered above it.
Reinforced stitch back pockets with no buttons and no snaps on them, because a metal fastener at the back pocket is the last thing you want between you and the ground.
Black Bear Brand YKK donut button at the waist.
The Cloth Is the Elevation
Here is where it turns into ours. The cloth is 10oz, 98 percent organic cotton with 2 percent polyurethane, produced specially for Black Bear Brand in Japan.
That two percent is the quiet part. It gives the cloth just enough recovery that the pant moves with a body and returns to shape afterward, and it does it without turning into a stretch pant. The other ninety eight percent is organic cotton with real hand and real weight.
Made in black, brown and khaki.
It is called the INFORMAL Pant because that is exactly what it is. It is the pant for the rest of your life, the part that is not an occasion.
A Way Of Life.
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