A hotel group named for a flower in a man's lapel, and a friendship that started with a customer buying a jacket. Josh Sirlin on the Tollmans and real luxury.
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Running Black Bear Brand taught me more about leadership than anything else in my life. Josh Sirlin on setting the standard and refusing good enough
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Most people think fashion design is sketching pretty clothes. It is not. It is problem solving. Josh Sirlin on how he designs every Black Bear Brand piece.
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Chasing the woman you love is really about becoming a man worth choosing, then showing up like it every day. Josh Sirlin on presence, effort, and dressing like you mean it.
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Launching Black Bear Brand WOMAN is one of the proudest things I have done. Josh Sirlin on women’s style, real craft, and the biggest western moment in decades.
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A clear head is the most underrated advantage a man can have. Josh Sirlin on choosing clarity, discipline, and being fully present for your own life.
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Self reliance is one of the deepest sources of confidence a man can have. Josh Sirlin on the short list of skills that pays off for the rest of your days.
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The best life I know is not about having more. It is about having better, and less of it. Josh Sirlin on fewer, finer things and the rituals that hold a life together.
Categories: Style, Menswear, Culture
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Health is basic maintenance of the one machine you cannot replace. Josh Sirlin on the simple habits that carry you for a lifetime, and the recovery uniform he lives in.
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For years I made clothes only for men. Then a woman on a rooftop in London, and across a few days and four goodbyes, everything opened. Black Bear Brand WOMAN, in Josh Sirlin's words.
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Black Bear Brand is not a new company. It is a resurrection. Josh Sirlin on George G. Black, a forgotten Seattle name, and a decade spent bringing it back
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Put a man on a bike on screen and you do not need dialogue. You already understand him. Josh Sirlin rides a 1948 Panhead, and this one is personal.
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The pocket bags in our WOMAN jeans are rose red and nobody will ever see them. Josh Sirlin on hidden details, the Edo merchants banned from looking rich, and why the best part of a garment is the part you keep to yourself.
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Western wear is the most honest fashion America ever produced. It did not start on a runway, it started on the ranch. Josh Sirlin on cowboy style, past and present.
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Blue jeans did not become the most iconic garment on earth by accident. They earned it on the big screen. Josh Sirlin on denim, film, and the fade that turns your life into the movie.
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It is not a brand you slap on a product. It is a Chicago tannery quietly setting the world standard since 1905. Josh Sirlin on Horween, and the leather he builds with.
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Most men get beach style wrong, all loud prints and flimsy fabric gone in a summer. Josh Sirlin on ease with real substance underneath.
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It is not marketing. It is a way of thinking that treats a thing as never quite finished. Josh Sirlin on Okayama, Japanese craft, and why he builds his denim there.
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Masculine style is not a costume or a checklist of brands. It is character made visible. Josh Sirlin on quiet confidence, and the one jacket he points every man to.
Categories: Style, Menswear, Style & Heritage
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The country that saved great denim has a way with it that women everywhere are borrowing. Josh Sirlin on women, denim, and Black Bear Brand WOMAN made in Okayama.
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