Black Bear Brand is not a new company. It is a resurrection. Josh Sirlin on George G. Black, a forgotten Seattle name, and a decade spent bringing it back
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Black Bear Brand is not a new label with an old look. It is a real Seattle company from the early 1900s, with a real factory and a real slogan, that Josh Sirlin spent a decade bringing back.
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A faded bear still watches over 1st Avenue in Seattle. The true story of Black Bear Brand — a 1902 overall shop, a landmark daylight factory, and the ghost signs that outlived it all.
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Some logos are designed last quarter. Ours was earned on the American frontier more than a hundred years ago. The story of the Black Bear mark — and the Original Logo Tee that carries it.
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