Posts tagged brand revival

The Name Was Waiting: Josh Sirlin on Bringing Back Black Bear Brand

A Seattle name from the turn of the twentieth century had gone quiet. Thirteen years ago Josh Sirlin brought it back. The story, the method, and the Original LOGO T.

Culture, Heritage, StyleJosh SirlinOctober 2, 2026josh sirlin, black bear brand history, george g black, seattle brand, brand revival, black bear means long wear, american brand, black bear brand japan, original logo tComment

How I Started Black Bear Brand

Black Bear Brand is not a new company. It is a resurrection. Josh Sirlin on George G. Black, a forgotten Seattle name, and a decade spent bringing it back

Craft, Culture, HeritageJosh SirlinJuly 25, 2026black bear brand history, josh sirlin, george g black, seattle heritage brand, brand revival, made in seattleComment