Outdoor Clothing Came Indoors

Somebody named it in 2017 and the whole world went along with it. Josh Sirlin on how outdoor clothing became city clothing, and how to do it with cloth you actually want to touch.

Culture, Craft & Materials, Jackets, Style, Style & HeritageJosh SirlinAugust 25, 2026outdoor fashion, gorpcore, outdoor style, technical clothing everyday, layering guide, corduroy, heavyweight terry, black bear brandComment

What Made In Actually Means

The label tells you where a thing was assembled. It does not tell you who chose the mill. Josh Sirlin on the law behind the tag, and on choosing rooms instead of countries.

Craft & Materials, Culture, HeritageJosh SirlinAugust 24, 2026made in usa, country of origin, clothing labels, ftc made in usa rule, apparel labeling, made in japan, okayama, seattle, black bear brandComment

How to Store Clothes Through the Off Season

Moths do not eat clean wool. They cannot. Josh Sirlin on what actually eats your sweaters, what cedar does and does not do, and how to put a wardrobe away properly.

Craft & Materials, Culture, Fabric, Fabric Guide, materials, Style & HeritageJosh SirlinAugust 23, 2026clothes moths, storing wool, cedar closet, seasonal clothing storage, garment care, protecting sweaters, black bear bran, black bear brandComment

Wool, Measured in Microns

Wool does not itch because it is wool. It itches because of a number. Josh Sirlin on micron counts, the prickle threshold, and why the coarser fibers are not the lesser ones.

Craft & Materials, Fabric, Fabric Guide, Heritage, materialsJosh SirlinAugust 22, 2026wool micron count, merino wool, lambswool, shetland wool, cashmere microns, itchy wool, tweed, black bear brandComment

Denim Country

The wild west was loud, and the cloth that went through all of it was blue. Josh Sirlin on the jean jacket, the Cowboy Jeans, the people he rides with, and the looms in Okayama.

Craft, Craft & Materials, denim, Denim, fabric guide, Japan, Japan & Culture, materialsJosh SirlinAugust 21, 2026wild west, denim, one jean jacket, cowboy jeans, selvedge denim, okayama, japanese denim, indigo, black bear brandComment

The INFORMAL Pant

An Olympic skater asked for a pant he could actually skate in. Josh Sirlin on the 90s west coast cut, the design that came out of it, and what happens when a skate pant is made from cloth this good.

Craft & Materials, Culture, Heritage, Style, Style & HeritageJosh SirlinAugust 21, 2026skate pants, informal pant, jagger eaton, skate style, 90s west coast pants, organic cotton pant, made in japan, black bear brandComment

The 7/8 Sleeve

A three quarter sleeve stops at the wrong place on a man's arm. Josh Sirlin on the sleeve length he designed instead, and why an inch decides everything.

Craft, Culture, shirts, Style & Heritage, t-shirt, TeesJosh SirlinAugust 20, 20267/8 sleeve, three quarter sleeve, sleeve length guide, mens proportion, pocket shirt, slub cotton, mens style, black bear brandComment

The Pocket Came Later

The chest pocket was not part of the original t-shirt, and the reason it arrived is better than you would guess. Josh Sirlin on the pocket tee, and on the one we make.

Style & Heritage, shirts, menswear, HeritageJosh SirlinAugust 18, 2026pocket tee, pocket t shirt history, why do t shirts have pockets, chest pocket, slub cotton tee, garment dyed tee, made in seattle, black bear brandComment

The White Tee Is the Whole Outfit

Paris 1960, the South of France in the seventies, an album cover in 1980. Josh Sirlin on how women made the white t-shirt the most powerful thing in a wardrobe, and on the WOMAN Ultimate Soft Tee.

Culture, Women's, Tees, Style, Style & HeritageJosh SirlinAugust 18, 2026womens white t shirt, best white tee for women, white t shirt style, jean seberg white tee, jane birkin style, effortless style, luxury basics, black bear brand womanComment

How the White T-Shirt Became the Uniform

It cost 24 cents in the Sears catalog and it took two films to make it famous. Josh Sirlin on how a plain white tee went from the bottom of a sea bag to the top of the world.

Craft, Tees, Style & Heritage, Style, HeritageJosh SirlinAugust 17, 2026white t shirt history, plain white tee, t shirt history, marlon brando t shirt, james dean white tee, us navy undershirt 1913, made in usa t shirt, black bear brand, t-shirtComment

The Henley Started on a River

It was underwear, then it was a rowing uniform, then it was a shirt. Josh Sirlin on the Henley, the waffle knit, and why a garment dyed thermal is worth the extra step.

Culture, Craft & Materials, Fabric, Fabric Guide, HeritageJosh SirlinAugust 16, 2026henley shirt history, henley on thames, waffle knit thermal, thermal henley, shell buttons, garment dyed, mens style, black bear brandComment

Why Jeans Fade Where They Do

Whiskers, honeycombs, atari, train tracks. Josh Sirlin on the vocabulary of a worn pair of jeans, and on the dye decisions made years before you ever put them on.

Craft, Craft & Materials, Denim, Fabric, Japan & CultureJosh SirlinAugust 15, 2026denim fades, whiskers, honeycombs, atari, train tracks, raw denim, rope dyeing, ring dyed indigo, selvedge denim, black bear brandComment

The Morning the Jacket Comes Off the Hook

There is one morning every August when the air turns. Josh Sirlin on the jean jacket coming off the hook, the white tee under it, and the tweed waiting after October.

Why a Heavy Sweatshirt Is Hard to Get Right

The sweatshirt began as a fix for an itchy football jersey in 1926. Josh Sirlin on terry, weight, that little V at the collar, and making one entirely in the United States.

Craft & Materials, Culture, Fabric Guide, HeritageJosh SirlinAugust 13, 2026sweatshirt history, french terry, heavyweight sweatshirt, 30oz terry, garment dyed sweats, made in usa, v notch collar, black bear brandComment

Why Some Things Look Better Used

A sixteenth century Japanese idea about age, and why the day you buy something is not the best it will ever look. Josh Sirlin on wabi-sabi, patina, and designing for the fifth year.

Craft & Materials, Culture, Denim, Heritage, Jackets, materials, leather, Motorcycles, Style & HeritageJosh SirlinAugust 12, 2026wabi sabi, patina, sen no rikyu, japanese aesthetics, aging clothing, indigo fade, leather patina, black bear brandComment

Why Women's Clothes Lost Their Pockets

Women had better pockets than men for two hundred years, and then fashion took them away. Josh Sirlin on tie on pockets, the Old Bailey, and cutting a pocket that works.

Culture, Style, Style & Heritage, Women'sJosh SirlinAugust 12, 2026history of pockets, womens pockets, tie on pockets, why dont womens clothes have pockets, fashion history, womens denim, black bear brand womanComment

The Small Parts

Buttons crossed the Atlantic as ship ballast. Josh Sirlin on corozo, shell, brass and zippers, and why hardware is where most clothing quietly fails.

Craft & Materials, Culture, Heritage, materials, Style & HeritageJosh SirlinAugust 11, 2026corozo buttons, tagua nut, vegetable ivory, mother of pearl buttons, shell buttons, brass hardware, talon zipper, ykk, black bear brandComment

Pink Was a Man's Color First

For two hundred years pink meant money and power, and men wore it without thinking twice. Josh Sirlin on how a color changed sides, and on making a rose you cannot get anywhere else.

Culture, Craft & Materials, Fabric Guide, Heritage, StyleJosh SirlinAugust 10, 2026history of pink, pink in menswear, why is pink a girls color, men wearing pink, color history, vintage rose, corduroy, black bear brandComment

What Ounces Really Mean

Weight is the number everyone quotes and almost nobody understands. Josh Sirlin on ounces, grams, and what a fabric weight can and cannot tell you.

Craft & Materials, denim, Fabric Guide, Fabric, Heritage, materialsJosh SirlinAugust 9, 2026fabric weight, oz per square yard, gsm, denim weight, 13oz selvedge, heavyweight terry, corduroy weight, black bear brandComment

The Color That Killed People

Green was the hardest color in the world to make, and then it was the deadliest. Josh Sirlin on arsenic, Victorian dye houses, and what a real green still costs.

Craft, corduroy, Culture, Fabric, fabric guide, materials, StyleJosh SirlinAugust 8, 2026scheeles green, arsenic green, paris green, history of green dye, victorian fashion, natural dye, garment dye, old money green, black bear brandComment