It started as underwear. The t-shirt's climb from the ship's deck to the world's most-worn garment — and what separates a great tee from a throwaway one.
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Denim didn't just clothe the Old West — it helped build it, one riveted seam at a time. The Gold Rush, the 1873 patent, and the birth of the blue jean.
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Western style is the most enduring look America ever made — and denim is its backbone. The history, the elements, and how to wear it now.
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