On the edge, where the waves crash wild and the salty breeze whispers secrets, there's a spirit that thrives. Black Bear Brand, every stitch and every thread, where denim and a simple tee speak louder than words.
"Have a nice day..." the shirt proclaims, with a wink and nod to those who know. It's a subtle middle finger to a world gone silly.
The coast is my sanctuary, the highway my lifeline. With every mile, I feed on the chaos in my head, reveling in my mind's madness.
"Have a nice day..." I mutter with a grin, knowing full well the double meaning behind those words. It's a mantra of liberation, a declaration of independence in a world that demands conformity.
My existence is a silent protest, a middle finger raised in the face of society's expectations. I live for me, I design for me – it's the only way I know how to be.
So let them have their polite pleasantries, their scripted smiles. I'll take my freedom, my rebellion, and my damn fine t-shirt. And if they don't like it, well, they can go have a nice day... themselves.
The American West, where a ghost of the wild west is still alive. It is raw, untamed, and vast; I love it, I feel free; it is magnificent.
I've ditched my helmet a couple hundred miles earlier in Montana. I'm riding into Wyoming through Yellowstone National park. Its summer, nature is alive, the colors, the smells... my senses are going wild, everything is intensified. I'm alive.
I'll be at a friends ranch in Moran, Wyoming.... soon.
music: The Last Knife Fighter
Josh Sirlin is in love with his 1948 Panhead. And with freedom, adventure. And so, the creative director of the Black Bear Brand went on a trip through America’s Wild West. To escape all noise and experience the rawness of nature from the seat of his bike. Always at his side: Josh’s Big Pilot’s Watch.
explore - participate - LIVE
Black Bear Brand has been part of the Pacific Northwest landscape for over 100 years.
We are the cowboy, we are the biker, we are the artist, we are the adventurer; and we require a deep connection with everything we invite into our lives.