Josh Sirlin is in love with his 1948 Panhead. And with freedom, adventure. And so, the creative director of the Black Bear Brand went on a trip through America’s Wild West. To escape all noise and experience the rawness of nature from the seat of his bike. Always at his side: Josh’s Big Pilot’s Watch.

explore - participate - LIVE

Black Bear Brand has been part of the Pacific Northwest landscape for over 100 years.
We are the cowboy, we are the biker, we are the artist, we are the adventurer; and we require a deep connection with everything we invite into our lives.