On the edge, where the waves crash wild and the salty breeze whispers secrets, there's a spirit that thrives. Black Bear Brand, every stitch and every thread, where denim and a simple tee speak louder than words.
"Have a nice day..." the shirt proclaims, with a wink and nod to those who know. It's a subtle middle finger to a world gone silly.
The coast is my sanctuary, the highway my lifeline. With every mile, I feed on the chaos in my head, reveling in my mind's madness.
"Have a nice day..." I mutter with a grin, knowing full well the double meaning behind those words. It's a mantra of liberation, a declaration of independence in a world that demands conformity.
My existence is a silent protest, a middle finger raised in the face of society's expectations. I live for me, I design for me – it's the only way I know how to be.
So let them have their polite pleasantries, their scripted smiles. I'll take my freedom, my rebellion, and my damn fine t-shirt. And if they don't like it, well, they can go have a nice day... themselves.
tales of Black Bear Brand…
In the wild and harsh West, where the sun blazed hot and the wind cut like a knife, there rode a man they called Black Bear Brand. He had journeyed far and wide, traversing the globe, from the shadowy alleys of Japan to the untamed wilderness of the West. Alongside samurais and tattoo masters, he explored the depths of Japanese artistry, and it was there that he found solace in the art of making denim.
Japanese indigo and denim craftsmanship possessed a magic that transcended time and culture. It was a wild depth that resonated with Black Bear Brand, calming the storm within his soul and bringing him a deeper understanding of devotion to his craft.
The West was a siren calling his name, and on his trusty Harley, he rode through the open roads and the untamed chaos that spoke to his spirit. It was here, amidst the rugged beauty of the frontier, that his insanity found peace. Love wasn't confined to the familiar; it thrived in the unknown, in the thrill of adventure that flowed through his veins like a potent drug.
Amidst wild cowboys and Native Indians, he found camaraderie in shared experiences and the pursuit of freedom. Together, they drank and embraced the elusigenic rituals, transcending reality to glimpse a higher understanding from living, from experiencing.
Black Bear Brand had become a vessel of experiences, a canvas of emotions, and each encounter, each hardship, fueled his creative fire. Designing was his sanctuary, the outlet that kept his mind from spiraling into madness.
Love, adventure, chaos, and trouble all danced together, weaving the tapestry of his life. Freedom was his religion, his guiding force. With his chopper as his faithful partner, he rambled on, chasing dreams and seeking a deeper meaning from life's enigmatic riddles.
This wasn't the end of his journey; it was only the beginning. As the road stretched endlessly before him, Black Bear Brand embraced the uncertainty with a grin and a rebellious spirit. The West was his playground, and his quest for higher understanding was an adventure that knew no bounds.
For in the heart of the wild, where the denim whispered untold stories, he found calmness amidst the chaos. His chopper roared with the thunder of his passion, carrying him into the horizon where new experiences awaited.
This was denim, this was the West, and this was the saga of Black Bear Brand - a man who lived, breathed, and cherished the essence of freedom. And so, with the sun setting on the horizon, he rumbled on, for adventure had just begun.
The American West, where a ghost of the wild west is still alive. It is raw, untamed, and vast; I love it, I feel free; it is magnificent.
I've ditched my helmet a couple hundred miles earlier in Montana. I'm riding into Wyoming through Yellowstone National park. Its summer, nature is alive, the colors, the smells... my senses are going wild, everything is intensified. I'm alive.
I'll be at a friends ranch in Moran, Wyoming.... soon.
music: The Last Knife Fighter