The West is romantic, it is the essence of freedom.

The West is romantic, it is the essence of freedom. I love it. It is wild with adventure and no regrets; it's rough, and has a natural disposition. Wild history, freedom, adventure and untethered harshness. Freedom... That's what it's all about

music: The Last Knife Fighter

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a peek into... Black Bear Brand

Every experience becomes a part of me. It fuels my creativity, it's in what I design...

My influences come from real life. I'm not interested in stories for story's sake. I'm interested in life—and what wild shit is out there.

- Josh Sirlin

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IWC - Journal... Black Bear Brand goes IVORY on Yellowstone

JOSH SIRLIN’S OWN LEATHER JACKET CREATION IS WORN BY KEVIN COSTNER IN US HIT TV SHOW

Josh Sirlin has taken the IWC JOURNAL on wild rides across the globe. On his 1948 Harley-Davidson Panhead, together we roared through Malibuand the Grand Canyon and hit the waves in Santa Cruz; we got thrillingly uncomfortable in an MD500c helicopter in Colorado and clenched our teeth during a traditional Japanese tattoo session in Tokyo. Next, Josh will be taking us to Yellowstone – not the National Park, but the hugely popular US TV series about a Montana Ranch.

 

Starring Kevin Costner and premiering in 2018, the show has become a must-see surprise-hit TV show – both in the United States and beyond. In November 2022, Yellowstone broke records with more than 12 million viewers tuning in to watch the premiere of season 5. In the series, Kevin Costner, who plays ranch owner John Dutton, wears one of Josh Sirlin’s designed ivory colored leather jackets.

 

The IWC JOURNAL spoke with the Creative Director of the Black Bear Brand about how the collab came about…. dive into the full story!

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