Land Italia followed Josh up to BC in his D90 to chat about design and his love, connection and history with his D90…

Demand a deep connection with everything you invite into your life!

photographs by: Chris Rollett / Article by: Marco Annunziata

We are meant to explore this earth like children do, unhindered by fear, propelled by curiosity and a sense of discovery. Allow yourself to see the world through new eyes and know there are amazing adventures here for you.

filming: Bradley Wentzel / editing: Caleb Keller / music: The Last Knife Fighter

We are meant to explore this earth like children do, unhindered by fear, propelled by curiosity and a sense of discovery. Allow yourself to see the world through new eyes and know there are amazing adventures here for you.

captured by: Bradley Wentzel

the ramblings of a designer...
touching on the resurrection journey of 100 yr. old Black Bear Brand.
Stories of HUMAN CONNECTION in collaboration with SALT. Optics

SALT. x Black Bear Brand (part one)

explore - participate - LIVE

Black Bear Brand has been part of the Pacific Northwest landscape for over 100 years.
We are the cowboy, we are the biker, we are the artist, we are the adventurer; and we require a deep connection with everything we invite into our lives.

Demand a deep connection with everything you invite into your lives!

Made To Order… with delivery by end of December. Merry Merry MF!

Designed in collaboration with friend and the mad scientist car builder Jonathan Ward of ICON 4x4.

Demand a deep connection with everything you invite into your lives!

Every painstaking step in the process done by the indigo soaked hands of our close friend Kai at his organic INDIGO farm in Kyushu, Japan!

Built for a life well lived…

photograph: Chris Dickinson

the rough out horsehide shirt/jacket.

Demand a deep connection with everything you invite into your lives!

friendship kick started from shared interests; grown by sharing our differences… and fueled by a passion for the exceptional!

the journey has just begun….

photographed by: Bradley Wentzel

Preorder opens 10/26! (colors… 1: Navy/Indigo and 2: Natural/Army

Join Brent Underwood as he discovers a Black Bear Brand jacket in a 100 yr. old abandoned California mine!

Another BlackBearBrand... ghost sign was found!

Last Saturday afternoon a friend in Snoqualmie WA while power washing the exterior wall of his motorcycle shop uncovered the likely 90 yr. old Black Bear Brand advertisement! 
This building was built in 1924 and was general store through the 1940s. 

Black Bear Brand x ICON 4x4… coming soon!

A JOURNEY FUELED BY HUMAN CONNECTION AND CREATIVE EXPLORATION with the IWC Journal

A designer should embrace adventure, leaping at opportunities to travel, collaborate, and to find inspiration. Exploration, learning, and human connection are paramount to me. The quest is driven by a passion for design, materials, processes, and uncompromising details, which often leads to the places where ruggedness, beauty and romance collide. - Josh Sirlin

Japan is captivating! It was the third year of the resurrection of the 100-year-old Black Bear Brand that I first visited Tokyo to create with some amazing craftsmen. Those business relationships quickly led to some very strong friendships. Early on, I was invited to visit Free Way Custom Motorcycles in the city of Oita for a vintage motorcycle ride. I have since become close friends Kenichi Mizutani, a legend for building custom and antique motorcycles. Like many that I’ve collaborated with in Japan, Kenichi is uncompromising in his craft. Read the complete story on the IWC Journal.

Standard Of The West. 
The journey of resurrecting a 100 yr. old brand.
art by: Nicholas Coleman

The Black Bear Brand resurrection story is fueled by the romance of the west. We are the cowboy, we are the biker, we are the artist, we are the adventurer; and we require a deep connection with everything we invite into our lives.

The journey of resurrecting a 100+ yr. old brand ~ The Black Bear Brand resurrection story is fueled by the romance of the west. We are the cowboy, we are the biker, we are the artist, we are the adventurer; and we require a deep connection with everything we invite into our lives.

Black Bear Brand ghost sign in Sultan, Wash.

The United States first became a carnival of signs around the end of the 19th century, when advertising took hold like never before. Back then, there were no rules about signs–where or how big they could be, or how much valuable wall space they were allowed to take up. Commercial buildings, barns, depots, grain silos: any place people gathered or traveled past was fair game!

Sultan, Wash. played an important role in the building of the Burlington Northern Railroad. During the railroad construction Sultan was a key supply station and then grew into prosperous logging town.