Every experience becomes a part of me. It fuels my creativity, it's in what I design...
My influences come from real life. I'm not interested in stories for story's sake. I'm interested in life—and what wild shit is out there.
- Josh Sirlin
JOSH SIRLIN’S OWN LEATHER JACKET CREATION IS WORN BY KEVIN COSTNER IN US HIT TV SHOW
Josh Sirlin has taken the IWC JOURNAL on wild rides across the globe. On his 1948 Harley-Davidson Panhead, together we roared through Malibuand the Grand Canyon and hit the waves in Santa Cruz; we got thrillingly uncomfortable in an MD500c helicopter in Colorado and clenched our teeth during a traditional Japanese tattoo session in Tokyo. Next, Josh will be taking us to Yellowstone – not the National Park, but the hugely popular US TV series about a Montana Ranch.
Starring Kevin Costner and premiering in 2018, the show has become a must-see surprise-hit TV show – both in the United States and beyond. In November 2022, Yellowstone broke records with more than 12 million viewers tuning in to watch the premiere of season 5. In the series, Kevin Costner, who plays ranch owner John Dutton, wears one of Josh Sirlin’s designed ivory colored leather jackets.
The IWC JOURNAL spoke with the Creative Director of the Black Bear Brand about how the collab came about…. dive into the full story!
I love it. It's wild with adventure and no regrets; it's rough, and has a natural disposition. Full of wild adventures and untethered harshness.
Josh Sirlin crosses the cascade mountains on his 1948 Panhead Harley-Davidson.
My senses are on fire, I feel alive, present, and at a perfect peacefulness amongst the intense chaos.
captured by : Caleb Keller / music : The Last Knife Fighter
The Pacific Northwest... its beautiful and harsh; wild coastline, wild green interior, rainy weather, and spectacular mountains!
I exist in a paradox where opposites collide, the excitement and wonder between known and unknown. this is where you can get lost and your imagination takes hold... this is where my creative inspiration is on fire. I have to design and create as a result or I would explode!
www.blackbearbrand.com
Built For A Life Well Lived ~ A Way Of Life
The Ultimate Chore Coat. Colliding all the things we love into the ultimate winter coat: 100% virgin wool produced special for us by Harris Tweed… Josh has been dreaming up this jacket for years and today its finally here!
Our Harris Tweed is handwoven by islanders at their homes in the Outer Hebrides of Scotland, finished in the Outer Hebrides, and made from pure virgin wool dyed and spun in the Outer Hebrides.
captured by: Caleb Keller / music: The Last Knife Fighter
The West, the essence of freedom.
I love it. It is wild with adventure and no regrets; it's rough, and has a natural disposition. Wild history, freedom, adventure and untethered harshness.
Freedom... That's what it's all about
A peak at the American west from the seat of a 1948 Harley-Davidson in winter.
(Washington to the Grand Canyon)
music: The Last Knife Fighter
Kevin Costner rockin his Black Bear Brand IVORY Western Horsehide Jacket
its beautiful and harsh; wild coastline, wild green interior, rainy weather, and spectacular mountains!
I exist in a paradox where opposites collide, the excitement and wonder between known and unknown. this is where you can get lost and your imagination takes hold... this is where my creative inspiration is on fire. I have to design and create as a result or I would explode!
Built For A Life Well Lived ~ A Way Of Life
The Ultimate Chore Coat. Colliding all the things we love into the ultimate winter coat: 100% virgin wool produced special for us by Harris Tweed… Josh has been dreaming up this jacket for years and today its finally here! Our Harris Tweed is handwoven by islanders at their homes in the Outer Hebrides of Scotland, finished in the Outer Hebrides, and made from pure virgin wool dyed and spun in the Outer Hebrides.
captured by: Caleb Keller music: The Last Knife Fighter
Every experience becomes a part of me. It fuels my creativity, its in what I design...
Built For A Life Well Lived -
*** IVORY Western Horsehide jacket!
*** Rios collaboration boots.
After nearly 3 years... I'm back in Kyushu Japan to ride! Here’s a peek into… my Japan.
doing a little product testing of the Black Bear Brand IVORY Western Horsehide jacket… before it was sent to our friends on Yellowstone!
this beauty will be debuting in the coming season of Yellowstone… November 13th.
denim… denim… denim…
“BLACK AND WHITE... THE BEGINNING - WHERE CURIOSITY AND IMAGINATION COME TO LIFE”
I travel to get lost, to get uncomfortable, for the experience of simple shit becoming obstacles. It’s when I find myself leaning into life, leading with a smile and rolling with it. My awareness of my surroundings becomes heightened. I notice the beauty of seemingly mundane things. I hit a place of calmness among the wild pace and chaos. I feel alive in foreign environments, and for me, all of these things peak in Japan. read more!
JAPAN: AN INTENSIFIED VERSION OF NORMAL LIFE
I walk out of customs with a huge smile like a kid on Christmas morning. In a flash it feels like I’m home... although I’m in a wildly foreign place. It’s been two years since I set foot in Japan and I’m finally back!
It’s my 9th trip to Japan. I speak almost no Japanese... I travel alone. I remember my first trip with vivid clarity. I was so naive and didn’t even think about the language barrier as I navigated this foreign place; my excitement and curiosity overpowered everything; I gave no shits in every awkward moment. I had a huge smile no matter what was happening. I said yes to everything. It changed me…. read more
Have a great day… its TIME!
Best thing I can do is go, experience life and live my dream.
June 2022 issue: Forever Young-At-Heart
Japan
It’s my 9th trip to Japan. I speak almost no Japanese... I travel alone. I remember my first trip with vivid clarity. I was so naive and didn't even think about the language barrier as I navigated this foreign place; my excitement and curiosity overpowered everything; I gave no shits in every awkward moment. I had a huge smile no matter what was happening. I said yes to everything. It changed me.
My days in Japan are an intensified version of my normal life; the whole day is a dance of work with personal passions... they're both so intertwined it’s nearly impossible to define which one I'm doing most of the time. As I run between meetings I explore an ancient shrine, then I'm arm deep in special fabrics followed by a walk through a buddhist temple while on my way to a tattoo session; finally, my day ends eating sushi with a local chef. It's intoxicating, they are all very personal and all have an essence of work too. - Josh Sirlin
photos: Junsuke Obi / stitched by: Sid Callaghan / music: The Last Knife Fighter
My Love Affair with Life - Japan -
I travel to get lost, to get uncomfortable, for the experience of simple shit becoming obstacles. It’s when I find myself leaning into life, leading with a smile and rolling with it. My awareness of my surroundings becomes heightened. I notice the beauty of seemingly mundane things. I hit a place of calmness among the wild pace and chaos. I feel alive in foreign environments, and for me, all of these things peak in Japan.
I walk out of customs with a huge smile like a kid on Christmas morning. In a flash it feels like I'm home... although I'm in a wildly foreign place. It’s been two years since I set foot in Japan and I'm finally back!
It’s my 9th trip to Japan. I speak almost no Japanese... I travel alone. I remember my first trip with vivid clarity. I was so naive and didn't even think about the language barrier as I navigated this foreign place; my excitement and curiosity overpowered everything; I gave no shits in every awkward moment. I had a huge smile no matter what was happening. I said yes to everything. It changed me.
My days in Japan are an intensified version of my normal life; the whole day is a dance of work with personal passions... they're both so intertwined it’s nearly impossible to define which one I'm doing most of the time. As I run between meetings I explore an ancient shrine, then I'm arm deep in special fabrics followed by a walk through a buddhist temple while on my way to a tattoo session; finally, my day ends eating sushi with a local chef. It's intoxicating, they are all very personal and all have an essence of work too.
The journey into fabrics in Japan could take multiple lifetimes to experience. I am introduced to new elements of this world on every trip. Denims, cottons and silks finished in beautiful dying washes and weaving methods. I fell in love with the fabrics of Japan years ago.
Quality, uncompromising, thoughtfulness, and intention; Japanese culture is intertwined in the fabrics. They provoke emotion. Physically being in Japan is the only way to experience this. You must go through the formal steps of the business ritual, receive approval for entry into the exclusive shit… it’s invite only, and without going through this you won't tap into the best. Each trip, each introduction, each smile, each friendship leads to more access. I remind myself to blink with caution, so I won’t miss the next amazing opportunity on this journey! After you think you’ve found the best you've ever seen of a particular fabric, an even cooler one is introduced to you. It’s wild. I feel as if my adventure in Japan took on a life of its own years ago, I'm just a participating passenger now.
Tattooing by hand the old way, and in my opinion, the best way. I don't only prefer it... I love it. It’s a euphoric experience that takes me into a meditative place. Master Horitoshi is one of the most revered Masters in Tokyo. I cherish his (our) friendship.
I walk up the last flight of stairs towards Master Horitoshi's studio, down a hallway lined with ivy and plants that ends at three cherished bonsai trees and the door of the studio… I enter the studio and I’ve entered a spiritual state. I take off my shoes, I walk through the hallway into the studio and bow. I’m offered green tea as I wait while the Master prepares. Finally I’m waved in and the ritual begins. I bow once more then raise my head with a huge smile on my face and he smiles back, I snicker.
The process of tebori is hard work. Tattooing by hand is taxing for any young man and Horistoshi 1 is 76 years old. As a true master, he has spent a lifetime of devotion and dedication to his artform. He makes no compromises in his pursuit. From the thoughtfulness of design, to each pierce of the skin, everything is done with extreme intent. Everything is manual. It’s an elevated art, it’s engaged. Wildly complex yet simple. Little is said. Expressions and body language is how we communicate. This trip I'll be tattooed for 9 days. I love the ritual, the process, it’s an experience I cherish.
Tokyo is wild, intense, like a machine with a million parts all operating in sequence. The city can appear chaotic with all that's happening, but when you look closely you see the order, the design of the wild machine. Any weekday evening in Tokyo is as intense as New Year’s in Time Square. At first glance it is total chaos. The lights, the commotion, the sheer number of people instinctively put you on the edge, but when you stop and really observe, your mind is blown at what you see: harmony and cleanliness, it's extraordinary.
Amongst this intense and dense urban orchestra of Tokyo is a pristine 170 acre forest surrounding a 100 year-old shrine. The Meiji Jingu Shrine flips you out. The shrine is a sanctuary... a place of safekeeping of sacred objects. Walking through the forest to the shrine is like stepping into another world and back in time, you instantly forget you’re in the middle of a megacity. Your attention jumps from the beauty of a leaf, to a branch, to a tree, to the entire forest of perfectly manicured trees. The shrine is situated amongst the forest in perfect harmony, I fell in love with the roofs of each building. The swooping shape is powerful and elegant. From the trees, to the pathways, to the buildings... it’s as if everything was designed by the Gods. The intensity of the city calms then goes away... you are in a different world.
In Japan there’s art in everything. Everywhere I look, in everything I see, hear, touch... my senses are switched into overdrive. I get this everywhere I travel, but it feels magnified in Japan. The sounds of the city are sharper, the greens in the trees are alive, the reds in the Buddhist shrines are on fire... the textures in everything have wild depth. Coupling these with either the wild chaotic pace of the city or in the meditative pace in the forest of the Shinto shrine. I'm calm... in a state of peacefulness, I can see more details, I am absolutely present, and my attention is dancing gracefully from one thing to the next. This is above all why I'm here... I’ve found it.
Travel - really give in to it, go on your own to a foreign place... Really foreign! Smile, absorb everything and say yes to every wild thing you can. I'm sincerely curious in life. I ask a lot of questions. I run at adventure like it’s a drug... travel alone and wild opportunities will be thrown at you... I've traveled like this since I was 18 and it’s put me in so many situations that have altered my life, changed me, and given me life-long friends around the world. I've always been approached and invited to do shit and been on wild adventures around the world as a result. Smile, go alone, smile, say yes... there's an aura that will surround you and the world opens up; it becomes more and more infectious. Travel more, do more.... don't stop, lean in! - Josh Sirlin
photography by: Junsuke Obi
Black Bear Brand… is a way of life!
captured by Caleb Keller / music by: The Last Knife Fighter
After 2 long year I’m finally back in the largest city in the world!
The energy, the pace... order and cleanliness among what should be chaos! Thoughtfulness deep rooted in everything!
photo by: Junsuke Obi