The Resurrection of Black Bear Brand

I resurrected Black Bear Brand in the way one might resurrect a ghost. It wasn’t a calculated decision, but a relentless itch, something clawing at the back of my mind. I couldn’t ignore it, like a fire that wouldn’t die.

It started as a dream, the kind of wild idea that comes to you when you’re deep in the woods, miles from civilization, where the world is reduced to the crackle of a campfire and the stars overhead. I wanted to create something I could touch, something real, something that wasn’t just another product churned out by faceless machines in faceless factories. I wanted to design and make things that I could have, that I could love. Things that would last, that would tell a story, just like the stories I chase, the adventures I live for.

Designing became more than just a task; it was the pursuit of something pure, something honest. It was chasing the feeling you get when I crest a hill on my bike and the world opens up before me—when the road stretches out endlessly, and you feel that deep, primal thrill in your bones. That’s what designing is to me. It’s that same chase, that same hunger, that same need to feel alive.

Adventures are just simply something I chase; they make me feel alive. I chase experiences like a madman, not because I want to, but because I have to. It’s as natural as breathing. It’s what makes me smile, what keeps me moving forward. And Black Bear Brand? It’s an extension of that. It’s the embodiment of my life, my dreams, my relentless pursuit of the things that I can love, that make me feel.

This brand, this resurrected thing, it started as something I wanted to do, but it’s become so much more. It’s become a part of me, a reflection of me. Every stitch, every piece of leather, denim, wool... every design is a piece of the adventure, a fragment of the wild, chaotic journey that is my life.
So, have a nice day... or not.
- Josh

**a ghost in the fog
**century's mysteries, lost in the haze.
**tale retold, in threads that whisper the past.
**Black Bear is the dream, raw and real 
**every stitch, every seam, a wild ride