Starting a 1948 chopper... starting a brand...

The builder dropped some profound knowledge while we went over my 1948 Panhead for the first time. He started his description of how he kick starts her with "it's kinda like our secret hand shake, a connection and feeling you establish with her"– and then he described his ritual. His description resonated deeply in respect to so many aspects of my life and work; starting a brand, designing, building and making... all of which are fueled by a connection.

Josh SirlinComment